The design of your exhibit can do a lot of the initial work in weeding out qualified attendees from casual browsers. It also displays your brand personality for attendees. Be sure your graphics are high resolution with good dots per inch. Also, make sure any text messaging you include matches the tone of voice in your branding.
They Draw Attention
One of the primary purposes of trade show displays is to draw attention. The right graphics can stop attendees in their tracks and make them want to learn more. Regarding banners, they can feature your company name and logo prominently so that attendees know who you are, even from a distance. They can also contain information about your products or services and any special offers you may be running.
Incorporating charts, infographics and illustrations into your graphics can also help you convey your message more effectively. Representations are visual, and people process them more quickly than text. Incorporating these elements can allow your attendees to understand what you are offering more easily. Whether you have a large truss structure or a smaller modular trade show display, the right trade show graphics can help you stand out from the competition and attract qualified attendees. With the right visuals, your booth can become a focal point of the event and ensure that you meet your sales goals. Ultimately, the success of your exhibit is determined by how well you narrate your brand story at the event.
They Create a Feeling of Comfort
When attendees walk into your booth, they want to feel comfortable. If they don’t, they won’t stay. This is why it’s important to offer a space for people to sit, relax and talk. This can be as simple as providing chairs or padded mats on the floor of your display booth, especially since trade shows are often very long days for attendees. By creating a relaxing, inviting environment, you’ll encourage people to stay for a chat, which can lead to potential sales. One of the ways to make your booth feel comfortable is to use graphics that are inviting. Great pictures are clean, airy and easy to understand from a distance. It’s a good idea to remember that attendees are typically 20 feet or more away from your display when they’re on the trade show floor, so make sure your key messages are readable from this distance.
Another way to create a feeling of comfort is to use your booth graphics to tell a story. This can be done with the colors you use, the fonts you choose and even how your pictures are positioned. Having a story to tell can help to draw attention and keep it, which can be a challenge in a busy trade show. Use your booth graphics to communicate a story that fits your brand personality, and you’ll create a lasting impression on attendees.
They Make a Statement
At a trade show, standing out from the crowd is important. The right graphics and design will help you accomplish this goal. The right strategies will also help you convey your company’s message to attendees in a way that is both memorable and impactful. Good graphics incorporate various images and pictures to create a full-color display with a theme that reflects your brand. These elements can include everything from a branded banner with your logo to an eye-catching vehicle wrap that will draw in people walking or driving by. Another important factor is the type of text you choose to use in your graphics. You want to avoid using a font that is difficult to read from a distance, and you should stick with one type of text per graphic. Also, remember that you can make your text more impactful by positioning it close to the attendee.
Lastly, be sure to give out a few branded giveaways. This is an excellent way to attract people to your booth and will help you follow up with potential customers after the event.
They Make an Impression
Whether speaking to a large audience at the podium or a smaller group in your booth, polished visuals make your message stand out. A professional graphic designer will know how to source images and create files that are sized correctly, with adequate contrast between text and background colors and fonts that are easy to read. They’ll also understand the importance of dots per inch, or dpi, to ensure your photos and graphics look sharp when scaled up for exhibition use. Trade show attendees are humans with short attention spans, and the quality of your pictures reflects on your business. Sloppy or low-quality displays send a negative message that could cost you future business. Wrap your brand message in an engaging story to make it more memorable. It’s the best way to communicate your company’s value to prospective clients without sounding like a braggart. Share your company’s journey, including any setbacks or obstacles you’ve overcome. In addition to your trade show graphics, giveaway items can help keep you top of mind with your audience.
