The packaging is everywhere, whether it’s the box your toy comes in or the label on your bottle. And it’s a key element in building brand image.
For example, a direct-to-consumer retailer like Haus sends printed newsletters in its shipments—a simple but effective way to connect with shoppers and encourage them to share their unboxing videos online.
Branding
Companies using product packaging services can save time and money on shipping. It benefits small businesses, which often need more staff and resources. Packaging services can also provide competitive advantages by reducing insurance costs and improving overall business productivity.
The box a toy comes in, the label on a bottle of wine, or a tamper-evident seal on a package all give you a chance to tell your company’s story to consumers. It’s one of the most important ways to differentiate your products from competitors and create customer brand loyalty.
A well-designed packaging can protect a good for a longer duration and increase the product’s longevity. It is also a great way to communicate important information to the customer, like product description, specifications, weight, etc. It also enhances the brand value of expensive goods. Moreover, the packaging should be durable to ensure the product is delivered in the best condition to the customer. A reliable product packaging service can help you achieve all these goals by offering a wide range of options for your company’s unique needs.
Packaging Materials
Brand packaging must be both practical and attractive to make an impact on a customer. It must protect the product during distribution, storage, and shipping and provide an easy-to-open experience for the consumer. It should also be made of high-quality materials that stand up to repeated use.
There are many specific types of product packaging to choose from. E-commerce businesses focus on protecting the product and enhancing the unboxing experience for customers, while retail establishments may need to draw attention to their products on store shelves. Kitting and point-of-purchase displays are popular contract packaging services for businesses that need to offer a prepackaged collection of products in one easy-to-manage SKU.
The type of font used on a package can significantly impact the branding message. A professional design company can help select the best fonts for a project and recommend different styles and weights to communicate various messages. Other important details include using filler, which can add padding and cushioning or make a container look fuller.
Packaging Design
Packaging can convey a brand’s message in many different ways. From a creative visual that captures the brand identity to the product instructions and sustainability/shipping-suitable materials, each piece of packaging is an opportunity to set a business apart from its competition.
Effective packaging designs are eye-catching and help distinguish products on a store’s shelves or an eCommerce website’s pages. They’re also the first thing customers will interact with when they buy your product, so they must leave a lasting impression.
A brand’s story can be told through various packaging parts, such as text explaining how or where the product is made, a witty tagline, or even the company’s name. Some brands may include photos or graphics to add a more personalized touch. Depending on your product and industry, you may need to include a barcode, nutrition information, or association marks. A good packaging design should account for this and add security functions like tamper-evident features. Testing designs with groups of consumers is a great way to see how they react.
Packaging Production
Product packaging is a key component of the marketing plan for a business. The right design can create a lasting impression in the customer’s mind and distinguish the brand from its competitors. It also plays a role in influencing purchasing decisions by conveying a particular perception of the brand.
A great way to create a unique image is to use innovative materials to construct the package. Technology products, for example, are often sold in sleek and elegant packages that reflect the company’s image of innovation. Similarly, a direct-to-consumer retailer that sells probiotic supplements uses a mushroom-based material to make its packaging sustainable and eco-friendly.
In addition to using high-quality materials, it is important to standardise packaging processes to ensure consistency and quality. It allows managers and employees to track the status of each task, eliminates ambiguity, and increases productivity. It can also help reduce costs, improve quality, and increase customer satisfaction. It can be achieved by creating a system that tracks every process step, from the initial concept to the finished product.
Packaging Maintenance
Unique product packaging is one thing, but keeping those packages in top shape is equally important. That means regular maintenance on your packaging machinery, which can help prevent faulty production and ensure that all orders are shipped on time and correctly.
Effective maintenance also helps to reduce the risk of workplace accidents. By regularly replacing worn parts and cleaning equipment, maintenance technicians can lower the chances of a machine malfunctioning or breaking down. It can lead to a safer working environment for employees and better-quality products for customers.
To further improve the efficiency of their maintenance, some packaging companies use a CMMS software solution that combines planned, preventive maintenance with automated or autonomous maintenance. This strategy allows them to optimize their maintenance management and gain productivity. It also eliminates downtime and reduces costs by minimizing the number of repairs that need to be made to the packaging machines. It can also help businesses stay ahead of their production schedule and avoid missed delivery dates. It translates to a positive brand image for the business and its customers.