Analytics tracking is an essential part of any website or application. It helps to understand how users interact with your platform, which helps inform decisions about product development, marketing, and more. The most commonly used analytics tracking code is the default analytics tracking code provided by Google Analytics. This code collects a range of data points about user interactions with your website or application. However, there are certain data points that cannot be collected by the default analytics tracking code. In this article, we will discuss what cannot be collected by the default analytics tracking code.
Overview of Default Analytics Tracking
The default analytics tracking code from Google Analytics is a JavaScript code that is inserted into the page code of a website or application. This code collects data about user interactions with the page, such as page views, time on page, and more. This data is then sent to Google Analytics, where it can be analyzed and used to inform decisions about product development, marketing, and more.
What Cannot Be Collected
Although the default analytics tracking code from Google Analytics is comprehensive, there are certain data points that cannot be collected by the code. This includes data such as:
- User engagement data, such as how often users are interacting with certain elements on the page
- Page load times, which can help to identify issues with page speed
- Technical data, such as the type of device or browser being used
- User data, such as contact information or demographic information
User Engagement
User engagement data is data about how often users are interacting with certain elements on the page. This data can be used to understand how users are using the page and to identify areas for improvement. However, this data cannot be collected by the default analytics tracking code. To collect this data, you will need to use a separate tool, such as heatmaps or session recordings.
Page Load Times
Page load times are important for understanding how quickly users are able to access the page. This data can be used to identify areas where the page is loading slowly and to make improvements. However, this data cannot be collected by the default analytics tracking code. To collect this data, you will need to use a separate tool, such as web page speed testing tools.
Technical Data
Technical data is data about the type of device or browser being used by the user. This data can be used to understand the types of devices and browsers that are being used to access the page. However, this data cannot be collected by the default analytics tracking code. To collect this data, you will need to use a separate tool, such as device detection services.
User Data
User data is data about individual users, such as contact information or demographic information. This data can be used to understand more about the users who are accessing the page. However, this data cannot be collected by the default analytics tracking code. To collect this data, you will need to use a separate tool, such as a user survey.
In conclusion, the default analytics tracking code from Google Analytics is a powerful tool for collecting data about user interactions with the page. However, there are certain data points that cannot be collected by the code, such as user engagement data, page load times, technical data, and user data. To collect these data points, you will need to use separate tools.
