A printed catalog can inspire consumers to connect with your brand and drive sales. It also provides an effective physical platform for digital technologies like augmented reality, dynamic QR codes and near-field communication. The product information management that goes into creating a printed catalog can soak up time and resources for your marketing team. Errors can delay the production process and result in costly reprints.
Increased Sales
Catalogs provide a powerful vehicle for promoting business-to-business commerce. They complement your digital presence and can also drive customers to your website. With modern technology, your marketing team can easily link your print and digital catalogs to track performance. It enables you to focus on products and services with proven sales productivity . With some forethought, your company can make the most of printed catalogs’ production and distribution costs. It is important to work with a commercial printer early in the process and to allow plenty of time for your printing schedule. The more flexible you are with your timeline, the better pricing your catalog printing company can offer. Rush jobs may add to your overall cost due to additional staff, paper, cutting, and folding costs.
In addition, it is always a good idea to include price information on each product and service. Customers may easily compare items using this crucial information in your printed catalog. It also enables your marketing team to track the success of various objects and weed out duds. Including a discount code or coupon is another way to track catalog printing company performance. Utilizing a URL shortener lets you include shortened links in your catalog with tracking parameters. It lets you connect sales directly to individual catalog editions, campaigns, and events.
Personalized Marketing
Catalogs offer an opportunity for people to interact with your brand and products. They can customize their catalog printing by using digital annotation tools like bookmarking, highlights, and notes. Contacting new potential clients when they share the catalogs on social media is simpler. They can even use page-turn graphics and sounds to get the virtual experience of flipping through the pages. The paper quality you choose for your catalogs also provides an image of the company’s values and brand image. For example, using a heavier cover stock or lustrous paper gives the impression of high quality and luxury that can influence the customer’s purchase decision. Catalogs can also be personalized by targeting specific customers based on their buying behavior online. It lets you send them more relevant and focused content, driving them to your website and increasing conversions.
A well-designed catalog can drive sales by highlighting top products and seasonal trends. Ensure to highlight the most popular items on the front and back covers and the first page. Keeping your product listings and prices up to date will ensure that your catalog is always accurate. Including coupon codes and discount offers is another great way to track sales performance. Lastly, ensure you are working with a high-quality mailing list and utilize address hygiene services to ensure your mailing lists are current.
Easy to Distribute
Catalog printing is a great way to reach a large audience. It’s also a good option for getting older generations. Many people in this age group prefer print media to digital marketing tools.
Understanding your audience before deciding how to distribute your catalogs is important. Consider the age and gender of your readers, as well as their interests and buying habits. It will help you decide who to target with your catalogs and what to include. For example, if your customers are mostly interested in sports products, you can send them a catalog that features these items. This way, they’ll be more likely to buy your merchandise. Another way to increase your chances of attracting new customers is to keep your product descriptions short. It will make it easier for readers to access the information they need and be more visually appealing. When creating your printed catalog, it’s crucial to use high-quality paper. Your chosen paper’s thickness, texture and gloss level will be essential to your catalog’s success. For example, a glossy cover will give your catalog a more luxurious image than a matte one. The right paper can also help to distinguish your brand from the competition.
Increased Customer Loyalty
Today’s catalogs are powerhouse marketing tools. They’re no longer a competition between digital and print; they utilize the strengths of both to create inspiration and engagement that satisfy your customer and your company’s bottom line. Printed catalogs provide the perfect physical platform for integrating dynamic digital technologies, including augmented reality (AR), active QR codes, and near-field communication (NFC). These specialized features can engage consumers by providing a unique interactive experience that jumps off the page. They can also enable personalization, which is proven to increase sales and brand loyalty.
Another key feature of printed catalogs is that they can be scanned using mobile devices to provide immediate access to your product information and pricing. It means that a digital version of your record can be easily shared and distributed via email or social media, which increases the likelihood of potential customers seeing and purchasing from your business. When you use data analytic tools, you can see how long readers view each page of your catalog and track their browsing habits to understand what drives them to purchase from your business. This knowledge can help you optimize your online advertising strategies. In addition, when you work with a reputable online printer, you can receive digital proofs of your catalogs before they go to print. It allows you to make necessary changes before your project goes to production, saving you time and money.
